ThoseinMedia

Role purpose:
• To provide input to the development of marketing plan that delivers against our retail goals.
• To deliver the customer plan ensuring legal and brand guidelines are adhered to.

Job Specification:
• To provide input into the annual marketing plan & to plan and deliver period by period retail marketing plan showing all activity by:
 Understanding the business goals
 Identifying business priorities for year
 Recommending the plan to meet goals
 Challenging senior managers to deliver compelling offer
 Achieving buy-in to plan from Retailers and internal departments
 Developing template and process by which plan is developed and communicated and communicate agreed plan
 Delivering each campaign to time and budget
• To develop and implement Sales Plan process by:
 Managing meeting schedule and process for Sales Planning and pre-sell processes
 Engaging key stakeholders, focus on actionable commmercial priorities and communicate to relevant parties
 Incorporating Seasonal Event range, sales and margin reporting into key communications
 Delivering of process and campaign programme
 Documenting agreed activities within annual plan; management of seasonal calendar (including Category Initiatives)
• Develop promotional build governance and process by:
 Implementing, monitoring and updating governance as required
 Attending promotional build meetings and create build output documentation
 Distributing builds to Commercial and Management team forums within agreed timelines
 Actioning feedback and obtain cross functional sign off to deadlines
 Promotional build signed off to agreed deadlines and adheres to agreed governance
 Financial reporting of results via Trading Input and Finance completed and reported.
• To support the team and individuals to improve performance and meet business objectives.
• To deliver agreed creative campaigns adhering to the overall advertising and brand strategy by:
 Liaison with the creative agency to ensure creative treatment complies with overall policy, working to defined timescales and launching campaigns on time with 100% accuracy.
 Working with media planners and buyers to set appropriate media plans and to ensure correct level of media selection by region.

• Evolve consistent marketing communications and guidelines, ensuring compliance to the umbrella strategy & to deliver systems and processes which ensure efficient delivery of communications plan by:
 Producing templates and guideline copy, creating manual and updating amended pages.
 Revisiting brand communication guidelines annually, updating where necessary.
 Overseeing communication requests and liaison between creative and print agencies, studio and internal departments.
 Identifying most appropriate procedures for team and workloads.
 Identifying any systems requirements.
 Monitoring effectiveness of processes and systems amending where required.

Candidate Requirements:
• Previous head office experience essential
• Considerable experience within the Food Retail sector
• Experience of promotional planning
• Ability to challenge at levels
• Ability to evaluate successful campaigns
• Ability to work cross functionally as part of a team
• Proven track record in managing marketing communication delivery and measurement of effectiveness

Food retail experience is essential.

Please email CV to Tim Oldfield, Director, Natural Selection tim@naturalselection.co.uk